Friday, December 7, 2012

Fresh Pick of the Week!: Anderung Clothing



Change. A simple yet powerful word, this is what Anderung Clothing / Changemakers is all about. 26-year-old Bethune Cookman University graduate Shaheed Rucker currently resides in Philadelphia, PA where him and his team create apparel that makes more than just a fashion statement; it supports positive societal change.

“One of my first pieces I designed was a simple Triangle logo T-shirt because it’s the universal symbol for “Change” and that’s what I stand for” said Shaheed. He believes in improving one’s self and the community through positive change. His partner organization “Changemakers” devotes time to participate in extracurricular activities in the community such as sports, arts and crafts and education to help change behaviors.




Motivation, inspiration from other great artistry, positive energy as well as competitiveness all awakens Shaheed’s creative senses when designing. What is his niche in the fashion world?  “No ideas original, so I can’t claim anything, but I do pride off of incorporating social change through fashion.  I like everything to bear a significant reason that affect the lives of others” he replied. It seems as though he is taking a revolutionary step in the fashion world; creating a brand that holds greater meaning than just being one’s choice of apparel for the day.

Anderung "Classic Logo" Crewneck Sweatshirt $55


Anderung Cheetah Tee $40


“Having a rare and unique approach is what inspires the pieces, each design is well thought out , we try to make them very different from normality” said Shaheed about Anderung Clothing. Implementing style and longevity with classic timeless designs along with good quality garments allow him and his team to establish their unique apparel that makes a statement. With his gold watch and gator slippers being his favorite wardrobe items, it is clear that a bold statement is definitely something Shaheed likes to make.


The great city of Philly is a key inspiration to the Anderung brand. “In Philly you have to stay ahead , you have to be a forward thinker when it comes to style in this city. The challenge of thinking forward serves us as beneficial , that enables you to sustain longevity in other places” said Shaheed. His passion for fashion even derived from the city. “Watching people get teased in grade school if you didn't have the latest or dress “Fresh”. It’s instilled as a kid, so you can’t really shake it ,I also love art, fashion is art and I love to create” he said.


What’s in store for Anderung Clothing in the future?  “You can look forward to our brand to stay exclusive and push the envelope of creativity, continuous unisex garments made for everyone” said Shaheed. Be sure to keep an eye out for this awesome line in your city, change is being made!

Anderung Clothing Contact Info:


Stained Lips Radio:::
The Game ft. Kanye West and John Legend- "Jesus Piece"


XXX,
Ash.





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